WHO IS IT FOR?
- Anyone who likes thinking about business in theoretical terms;
- Anyone interested in finance and macrobusiness;
- Students of philosophy, psychology and economics.
Co-opetition (1996) combines game theory with business strategy, presenting a roadmap for how to create a successful venture. The authors explain how running a business is just like playing a game: it involves mastering the rules, knowing the players and the value they bring, understanding tactical approaches and being able to see the big picture. With these elements in place, you can utilize them to improve your own position in the game of business.