Powerful: Building a Culture of Freedom and Responsibility – Patty McCord

WHO IS IT FOR?

  • Leaders and managers;
  • Entrepreneurs;
  • Anyone interested in the stupendous rise of Netflix.

SUMMARY

Based on the work practices at Netflix, Powerful (2017) is a guide to building a work culture that can adapt to today’s fast-paced and ever-changing markets. It offers insights that are rooted in an unconventional way of managing people. You’ll discover eight practices of management that’ll help you create a successful work culture and business.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too – Gary Vaynerchuk

WHO IS IT FOR?

  • Aspiring or established entrepreneurs ready to take their business to the next level;
  • Employees who want to increase their professional opportunities;
  • People who recognize the game-changing nature of digital and social media.

SUMMARY

Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

This Is Marketing – Seth Godin

WHO IS IT FOR?

  • Marketing mavens looking for new ideas and inspiration;
  • Marketing skeptics waiting to be won over to the discipline;
  • Marketing opponents wanting to protect themselves against manipulation.

SUMMARY

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

Crazy is a Compliment – Linda Rottenberg

WHO IS IT FOR?

  • Company managers or entrepreneurs just starting their own companies;
  • Anyone who wants to learn the smart way to take risks without sacrificing everything;
  • Anyone concerned that they have to choose between a career and a family.

SUMMARY

Crazy is a Compliment explains why to pursue your dreams, you need to be entrepreneurial and maybe even a little bit crazy. This mind-set, combined with the expertise provided in these blinks, can help anyone to start the company of their dreams.

Disrupt Yourself: Putting the Power of Disruptive Innovation to Work – Whitney Johnson

WHO IS IT FOR?

  • Employees and CEOs of small companies or start-ups;
  • Entrepreneurs considering their next business venture;
  • Anyone seeking inspiration for their professional calling.

SUMMARY

Disrupt Yourself (2015) is about embarking on the journey of constant discovery that is your career. By following your interests, discovering your unique talents, taking the rights risks and being prepared to learn, you will find yourself constantly stimulated and satisfied by your work.